Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 02/2021
Length: 6 pages
Data source: Published sources
Topics:
Blue Ocean Strategy; Innovation; Pixar; Impossible Foods; Stripe; SpaceX; Uber; Zoom; Edsel; Magic Leap; TransferWise; Segway; Nintendo; Marvel; Q12021
Abstract
The case helps participants explore and understand the difference between value innovation, the creation of a leap in value, and technology innovation, the creation of breakthrough technology. It teaches students to identify value innovation offerings, how value innovation differs from technology innovation and their commercial consequences. The case also explores if and how patterns in value innovation remain constant across industries and throughout time. The case is designed to foster a lively classroom discussion driven by mini cases and exercises.
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Abstract
The case helps participants explore and understand the difference between value innovation, the creation of a leap in value, and technology innovation, the creation of breakthrough technology. It teaches students to identify value innovation offerings, how value innovation differs from technology innovation and their commercial consequences. The case also explores if and how patterns in value innovation remain constant across industries and throughout time. The case is designed to foster a lively classroom discussion driven by mini cases and exercises.