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Case
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Reference no. 321-0030-1
Authors: William Carney
Published by: RSM Case Development Centre
Published in: 2021

Abstract

This case explores the precarious situation of an extremely successful restaurant chain based in the United Arab Emirates. At the time of the case in March 2020, the company is operating over 50 restaurants within the region, with some 40 of those restaurants based in Dubai. Faced with a total shutdown of all operations in Dubai due to a government decree to try and abate the spread of COVID-19, the management team must rapidly decide upon a new strategy going forward. The available options range from simply engaging a holding pattern, to a total revamp of the company operations and business model. Foreign expansion is also a consideration.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Asia
Country:
United Arab Emirates
Location:
Dubai

Featured company

Premier Hospitality
Employees:
51-200
Industry:
Restaurants

Featured protagonist

  • Elie (male), Director of Operations for Premier Hospitality

About

Abstract

This case explores the precarious situation of an extremely successful restaurant chain based in the United Arab Emirates. At the time of the case in March 2020, the company is operating over 50 restaurants within the region, with some 40 of those restaurants based in Dubai. Faced with a total shutdown of all operations in Dubai due to a government decree to try and abate the spread of COVID-19, the management team must rapidly decide upon a new strategy going forward. The available options range from simply engaging a holding pattern, to a total revamp of the company operations and business model. Foreign expansion is also a consideration.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Asia
Country:
United Arab Emirates
Location:
Dubai

Featured company

Premier Hospitality
Employees:
51-200
Industry:
Restaurants

Featured protagonist

  • Elie (male), Director of Operations for Premier Hospitality

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