Product details

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Case
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Reference no. IMD-7-2107
Published by: Institute for Management Development (IMD)
Originally published in: 2021
Version: 09.02.2021
Revision date: 02-Mar-2021
Length: 16 pages
Data source: Field research

Abstract

Sonova, market leader for hearing aids, has rapidly grown through acquisitions of manufacturers and retailers while maintaining acquired brands. Recently launched digital solutions offer Sonova's products with new options but challenging to scale in light of multiple brands and diverse channel situation. Amplifon improves its position by selling own branded hearing aids connected with a proprietary digital platform. As the market moves towards digital, Amplifon seems to be better positioned since they can offer an end-to-end solution under one single brand. In the landscape of multiple product and channel brands and the fast-moving competitive environment, how should Sonova react?

Time period

The events covered by this case took place in Until September 2018.

Geographical setting

Region:
World/global

Featured company

Sonova
Employees:
10000+
Turnover:
USD 3.03 billion
Industry:
Medical devices

About

Abstract

Sonova, market leader for hearing aids, has rapidly grown through acquisitions of manufacturers and retailers while maintaining acquired brands. Recently launched digital solutions offer Sonova's products with new options but challenging to scale in light of multiple brands and diverse channel situation. Amplifon improves its position by selling own branded hearing aids connected with a proprietary digital platform. As the market moves towards digital, Amplifon seems to be better positioned since they can offer an end-to-end solution under one single brand. In the landscape of multiple product and channel brands and the fast-moving competitive environment, how should Sonova react?

Settings

Time period

The events covered by this case took place in Until September 2018.

Geographical setting

Region:
World/global

Featured company

Sonova
Employees:
10000+
Turnover:
USD 3.03 billion
Industry:
Medical devices

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