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Thumbnail image for product with reference number IMD-7-2207
Jollibee: Bringing Filipino Fast Food to the World
Case
-
Reference no. IMD-7-2207
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Jikyeong Kang (Asian Institute of Management); Sandeep Puri (Asian Institute of Management)
Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 12.11.2021
Revision date: 11-Feb-2022
Length: 21 pages
Data source: Field research
Topics: Strategy; Marketing; Global marketing; Fast food; Restaurant; International marketing; Brand portfolio; Brand management; Strategic marketing
Share a link: https://casecent.re/p/174846
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Abstract

The case deals with the international expansion of Jollibee across Asia, USA and Europe along various dimensions (in particular its brands portfolio)

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
World/global
Country:
Philippines

Featured company

Jollibee Foods Corporation
Industry:
Hotels and restaurants
Thumbnail image for product with reference number IMD-7-2207-T
Jollibee: Bringing Filipino Fast Food to the World
Teaching note
-
Reference no. IMD-7-2207-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Jikyeong Kang (Asian Institute of Management); Sandeep Puri (Asian Institute of Management)
Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 12.11.2021
Revision date: 11-Feb-2022
Length: 13 pages
Data source: Field research
View full details

About

Abstract

The case deals with the international expansion of Jollibee across Asia, USA and Europe along various dimensions (in particular its brands portfolio)

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
World/global
Country:
Philippines

Featured company

Jollibee Foods Corporation
Industry:
Hotels and restaurants

Related

Thumbnail image for product with reference number IMD-7-2207-T
Jollibee: Bringing Filipino Fast Food to the World
Teaching note
-
Reference no. IMD-7-2207-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Jikyeong Kang (Asian Institute of Management); Sandeep Puri (Asian Institute of Management)
Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 12.11.2021
Revision date: 11-Feb-2022
Length: 13 pages
Data source: Field research
View full details