Product details

When the COVID pandemic hit developed economies in full swing in the spring of 2020, companies scrambled to make sense of the implications for their business models. In most cases, reactions were defensive, aimed at ensuring the survival of the firm to the end of the epidemics. Cimpress, better known for its B2C brand Vistaprint, the world leader in e-printing, took a very different stand: it resorted to very creative finance to not only address the downside of the crisis (making sure it raised enough capital to weather the likely difficult quarters and renegotiating preventively loan covenants that could get breached in the worse scenarios from a position of strength) but also to possibly take advantages of emerging M&A opportunities. Competitors in less favorable financial shape would likely be put in situations of distress by the crisis: this could create extremely interesting opportunities for Cimpress. This aggressive use of refinancing during times of crisis for both risk mitigation and opportunistic gains is discussed.