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Case
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Reference no. IMD-7-2209
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 05.10.2020
Revision date: 05-Mar-2021

Abstract

Jonathan Lachowitz founded a start-up venture in the Financial Planning industry called White Lighthouse Investment Management in 2006. He targeted a niche segment (US citizens living abroad) that had a critical problem that was not addressed by existing companies (eg US Tax Reporting). The organization has grown slowly and consistently. In 2015 the current form of organization is stretched to a maximum. There are several decisions Jonathan needs to make, he needs to decide whether or not to hire new employees or partners and he needs to come up with a strategy on what type of clients he should accept.

Time period

The events covered by this case took place in 2007-2018.

Geographical setting

Country:
United States

Featured company

White Lighthouse Investment Management
Employees:
2-10
Industry:
Financial services

About

Abstract

Jonathan Lachowitz founded a start-up venture in the Financial Planning industry called White Lighthouse Investment Management in 2006. He targeted a niche segment (US citizens living abroad) that had a critical problem that was not addressed by existing companies (eg US Tax Reporting). The organization has grown slowly and consistently. In 2015 the current form of organization is stretched to a maximum. There are several decisions Jonathan needs to make, he needs to decide whether or not to hire new employees or partners and he needs to come up with a strategy on what type of clients he should accept.

Settings

Time period

The events covered by this case took place in 2007-2018.

Geographical setting

Country:
United States

Featured company

White Lighthouse Investment Management
Employees:
2-10
Industry:
Financial services

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