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Case
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Reference no. 9-520-P05
Portuguese language
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 21 June 2005
Length: 25 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is a Portuguese version. Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed over 4,000 surgeries a year (approximately half on pediatric patients), which is more than that performed by The Cleveland Clinic and the Mayo Clinic (ranked #1 and #2 in the United States) combined. The interesting aspect of its business formula was its ability to offer such complex surgeries as CABG (popularly known as bypass surgery) for about USD2,000, which was substantially less than other similarly equipped hospitals in India. Its founder has already entered into other complementary activities, such as a statewide insurance scheme for rural farmers - Yeshaswini. The founder has ambitious plans for a comprehensive 'Walmartization' of health care in India. Includes color exhibits.
Location:
Size:
USD13.2 million revenues; 900 employees
Other setting(s):
2004

About

Abstract

This is a Portuguese version. Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed over 4,000 surgeries a year (approximately half on pediatric patients), which is more than that performed by The Cleveland Clinic and the Mayo Clinic (ranked #1 and #2 in the United States) combined. The interesting aspect of its business formula was its ability to offer such complex surgeries as CABG (popularly known as bypass surgery) for about USD2,000, which was substantially less than other similarly equipped hospitals in India. Its founder has already entered into other complementary activities, such as a statewide insurance scheme for rural farmers - Yeshaswini. The founder has ambitious plans for a comprehensive 'Walmartization' of health care in India. Includes color exhibits.

Settings

Location:
Size:
USD13.2 million revenues; 900 employees
Other setting(s):
2004

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