Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Babson College
Version: April 2019
Length: 8 pages
Data source: Field research
Abstract
Part of the Babson Entrepreneurial Leader Collection. This case examines the scale-up of the startup Eureka.com, an online customized gift shop. Started by a female entrepreneur in Turkey, Eureka has been the platform for providing customized gifts to individual buyers, offering professional marketing products for corporate clients, and serving designers and artists to market their creations. The case examines Eureka's financial and market position. It describes the application of managerial accounting and operations management, analyzes the performance of a startup, and investigates the necessary financial and operational decisions that the startup will have to make to scale up. This case is designed to be used in either managerial accounting or operations management courses related to entrepreneurial ventures. It contains topics important to both disciplines: contribution margin, return on invested capital, operations planning and inventory management, and performance management. The case provides an opportunity to focus solely on topics of concern to one of the specific courses or to integrate materials from both.
Teaching and learning
This item is suitable for undergraduate courses.Time period
The events covered by this case took place in Current day.Geographical setting
Region:
World/global
Country:
Turkey
Featured company
Eureka.com
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Babson College
Version: April 2019
Length: 17 pages
Data source: Field research
About
Abstract
Part of the Babson Entrepreneurial Leader Collection. This case examines the scale-up of the startup Eureka.com, an online customized gift shop. Started by a female entrepreneur in Turkey, Eureka has been the platform for providing customized gifts to individual buyers, offering professional marketing products for corporate clients, and serving designers and artists to market their creations. The case examines Eureka's financial and market position. It describes the application of managerial accounting and operations management, analyzes the performance of a startup, and investigates the necessary financial and operational decisions that the startup will have to make to scale up. This case is designed to be used in either managerial accounting or operations management courses related to entrepreneurial ventures. It contains topics important to both disciplines: contribution margin, return on invested capital, operations planning and inventory management, and performance management. The case provides an opportunity to focus solely on topics of concern to one of the specific courses or to integrate materials from both.
Teaching and learning
This item is suitable for undergraduate courses.Settings
Time period
The events covered by this case took place in Current day.Geographical setting
Region:
World/global
Country:
Turkey
Featured company
Eureka.com
Related
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Babson College
Version: April 2019
Length: 17 pages
Data source: Field research