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Compact case
Case
-
Reference no. IMD-7-2247
Subject category: Strategy and General Management
Authors: Leif Sjoblom (International Institute for Management Development (IMD)); Peter Wanjama (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 23.12.2020
Length: 5 pages
Data source: Field research
Topics: Water; Energy; Distribution; Business to business; Branding; Water pipe; Pump; Clean water
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Abstract

This is part of a case series. D&S decides to diversify its supplier base and to establish their own private label brand Dayliff.

Time period

The events covered by this case took place in 1946-2020.

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

Davis ＆ Shirtliff
Industry:
Utilities
Case
-
Reference no. IMD-7-2246
Subject category: Strategy and General Management
Authors: Leif Sjoblom (International Institute for Management Development (IMD)); Peter Wanjama (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 23.12.2020
Length: 6 pages
Data source: Field research
Topics: Water; Energy; Distribution; Business to business; Branding; Water pipe; Pump; Clean water
View full details
Case
-
Reference no. IMD-7-2248
Subject category: Strategy and General Management
Authors: Leif Sjoblom (International Institute for Management Development (IMD)); Peter Wanjama (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 23.12.2020
Length: 15 pages
Data source: Field research
Topics: Water; Energy; Distribution; Business to business; Branding; Water pipe; Pump; Clean water
View full details

About

Abstract

This is part of a case series. D&S decides to diversify its supplier base and to establish their own private label brand Dayliff.

Settings

Time period

The events covered by this case took place in 1946-2020.

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

Davis ＆ Shirtliff
Industry:
Utilities

Related

Case
-
Reference no. IMD-7-2246
Subject category: Strategy and General Management
Authors: Leif Sjoblom (International Institute for Management Development (IMD)); Peter Wanjama (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 23.12.2020
Length: 6 pages
Data source: Field research
Topics: Water; Energy; Distribution; Business to business; Branding; Water pipe; Pump; Clean water
View full details
Case
-
Reference no. IMD-7-2248
Subject category: Strategy and General Management
Authors: Leif Sjoblom (International Institute for Management Development (IMD)); Peter Wanjama (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 23.12.2020
Length: 15 pages
Data source: Field research
Topics: Water; Energy; Distribution; Business to business; Branding; Water pipe; Pump; Clean water
View full details