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Compact case
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 23.12.2020
Revision date: 09-Mar-2021
Length: 5 pages
Data source: Field research

Abstract

This is part of a case series. D&S decides to diversify its supplier base and to establish their own private label brand Dayliff.

Time period

The events covered by this case took place in 1946-2020.

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

Davis & Shirtliff
Industry:
Utilities

About

Abstract

This is part of a case series. D&S decides to diversify its supplier base and to establish their own private label brand Dayliff.

Settings

Time period

The events covered by this case took place in 1946-2020.

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

Davis & Shirtliff
Industry:
Utilities

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