Product details

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Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 23.12.2020
Revision date: 09-Mar-2021
Length: 15 pages
Data source: Field research

Abstract

This is part of a case series. By 2020 D&S has established itself as the leading water and energy related distributor in East Africa. The company is working on its future growth strategy, of which a more professional marketing approach is a key component

Time period

The events covered by this case took place in 1946-2020.

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

Davis & Shirtliff
Industry:
Utilities

About

Abstract

This is part of a case series. By 2020 D&S has established itself as the leading water and energy related distributor in East Africa. The company is working on its future growth strategy, of which a more professional marketing approach is a key component

Settings

Time period

The events covered by this case took place in 1946-2020.

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

Davis & Shirtliff
Industry:
Utilities

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