Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 23.12.2020
Revision date: 09-Mar-2021
Length: 15 pages
Data source: Field research
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Abstract
This is part of a case series. By 2020 D&S has established itself as the leading water and energy related distributor in East Africa. The company is working on its future growth strategy, of which a more professional marketing approach is a key component
Time period
The events covered by this case took place in 1946-2020.Geographical setting
Region:
Africa
Country:
Kenya
Featured company
Davis & Shirtliff
Industry:
Utilities
About
Abstract
This is part of a case series. By 2020 D&S has established itself as the leading water and energy related distributor in East Africa. The company is working on its future growth strategy, of which a more professional marketing approach is a key component
Settings
Time period
The events covered by this case took place in 1946-2020.Geographical setting
Region:
Africa
Country:
Kenya
Featured company
Davis & Shirtliff
Industry:
Utilities