Subject category:
Knowledge, Information and Communication Systems Management
Published by:
RSM Case Development Centre
Revision date: 13-Jun-2022
Length: 9 pages
Data source: Field research
Abstract
This is part of a case series. In 2013, Rabobank suffered a major fallout following the LIBOR scandal. The Communications and Corporate Affairs (CCA) at Rabo needed an overhaul. Communications expert, Leendert Bikker, was brought in to rectify the situation in 2016. He went on to reorganize the whole Corporate Communications Organisation and to launch the cooperative bank's mission 'Growing a Better World Together'. However, challenges, such as: helping farmers become more sustainable; and low interest rates leading to an outdated business model, remained. How could these challenges facing the CCA and Rabobank be mitigated?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2016.Geographical setting
Region:
Europe
Country:
The Netherlands
Featured company
Rabobank
Employees:
10000+
Turnover:
EUR 1,096 million
Type:
Partnership
Industry:
Banking, co-operative
Featured protagonist
- Leendert Bikker (male), Chief Rabo Communications and Corporate Affairs
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
RSM Case Development Centre
Revision date: 22-Aug-2022
Length: 15 pages
Data source: Field research
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
RSM Case Development Centre
Revision date: 13-Jun-2022
Length: 14 pages
Data source: Field research
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
RSM Case Development Centre
Length: 16 pages
Data source: Field research
Topics:
Banking; Crisis; Corporative; Corporate communications; Corona; COVID-19; Farmer; Financial crisis; Leadership; LIBOR; Reputation
About
Abstract
This is part of a case series. In 2013, Rabobank suffered a major fallout following the LIBOR scandal. The Communications and Corporate Affairs (CCA) at Rabo needed an overhaul. Communications expert, Leendert Bikker, was brought in to rectify the situation in 2016. He went on to reorganize the whole Corporate Communications Organisation and to launch the cooperative bank's mission 'Growing a Better World Together'. However, challenges, such as: helping farmers become more sustainable; and low interest rates leading to an outdated business model, remained. How could these challenges facing the CCA and Rabobank be mitigated?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2016.Geographical setting
Region:
Europe
Country:
The Netherlands
Featured company
Rabobank
Employees:
10000+
Turnover:
EUR 1,096 million
Type:
Partnership
Industry:
Banking, co-operative
Featured protagonist
- Leendert Bikker (male), Chief Rabo Communications and Corporate Affairs
Related
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
RSM Case Development Centre
Revision date: 22-Aug-2022
Length: 15 pages
Data source: Field research
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
RSM Case Development Centre
Revision date: 13-Jun-2022
Length: 14 pages
Data source: Field research
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
RSM Case Development Centre
Length: 16 pages
Data source: Field research
Topics:
Banking; Crisis; Corporative; Corporate communications; Corona; COVID-19; Farmer; Financial crisis; Leadership; LIBOR; Reputation