Product details

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Abstract

Every year, thousands of men and women who are released from prison re-enter society. These individuals need to be integrated into society and one way to do that is through employment. The stigma of having a criminal background makes it difficult for many of them to find and keep a job. This case is about how, Dave's Killer Bread (DKB), a family bakery business in the US which made organic bread, hired people with a criminal background. The former owner of DKB, Dave Dahl, had himself been in prison a few times before he got his 'Second Chance' in life. To the company, second chance employment was a commitment to hiring prisoners and treating them equally so that they would be able to reintegrate into society and break the vicious circle of crime and poverty. The case describes how DKB's employees felt valued and privileged to come to work.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 1989 – 2015.

Geographical setting

Region:
Americas

Featured company

Dave’s Killer Bread
Type:
Public company
Industry:
Food

Featured protagonist

  • David Dahl (male), Co-founder

About

Abstract

Every year, thousands of men and women who are released from prison re-enter society. These individuals need to be integrated into society and one way to do that is through employment. The stigma of having a criminal background makes it difficult for many of them to find and keep a job. This case is about how, Dave's Killer Bread (DKB), a family bakery business in the US which made organic bread, hired people with a criminal background. The former owner of DKB, Dave Dahl, had himself been in prison a few times before he got his 'Second Chance' in life. To the company, second chance employment was a commitment to hiring prisoners and treating them equally so that they would be able to reintegrate into society and break the vicious circle of crime and poverty. The case describes how DKB's employees felt valued and privileged to come to work.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 1989 – 2015.

Geographical setting

Region:
Americas

Featured company

Dave’s Killer Bread
Type:
Public company
Industry:
Food

Featured protagonist

  • David Dahl (male), Co-founder

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