Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 31 July 2018
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https://casecent.re/p/175613
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Abstract
This is a Portuguese version. Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-Commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.
Size:
> 1 billion; Fortune 500
About
Abstract
This is a Portuguese version. Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-Commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.
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Size:
> 1 billion; Fortune 500