Product details

The case study 'Asian Paints: Technology as an Enabler in Reimagining the Value Chain' describes how Asian Paints Limited (Asian Paints) used IT systems to help reinvent itself consistently over the last 4 decades. The case first focuses on how the company began to use information technologies to transform the value chain since the early 2000's. Asian Paints initially used ERP solutions to improve raw materials procurement and to automate production. The case then touches upon how Asian Paints used various emerging technologies such as SAP's enterprise applications, SAP HANA platform-based software, and o9 Solutions' cloud-based, Artificial Intelligence platform for effective stock and dealer management. Asian Paints used SAP Hybris enterprise application software and Customer Relationship Management (CRM) software to create a strong IT architecture that managed both the transactional and experience requirements of the company. The solutions helped Asian Paints to offer products and services as per the needs and requirements of each individual customer by gathering data from each customer touchpoint. The company also employed 3-D visualization and virtual reality technologies along with front-end applications such as the PaintTotal app and Visualizer app. Next, the case study touches upon the various initiatives taken by Asian Paints to offer support to dealers and retailers during the COVID-19 pandemic such as sanitizing dealer premises free of charge and extending credit facilities. The case ends with the future plans of Asian Paints to continue investing in Artificial Intelligence and Machine Learning to improve operations and customer experience.