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Best Buy, American multinational consumer electronics retailer, was on the brink of bankruptcy in 2012. The imminent bankruptcy was due to online retailer Amazon’s aggressive competitive practices as it did not have expenses of retail stores and less overhead. Best Buy was able to fend off Amazon successfully. To do so, Best Buy’s CEO, Hubert Joly introduced ‘purposeful leadership’ at the company and in the process it strived to become an omnichannel retailer. In Joly’s own words on purposeful leadership: 'I believe that a company is a human organization where individuals collaborate on a project, and that linking the search for meaning of a company’s team members with the purpose of the company is a key priority for the said company and the individuals who work there. Finally, I am convinced that a company’s purpose must contribute to the common good. This philosophy has profound implications on how leaders should lead, their role as a leader and who they serve.' Purposeful leadership was pivotal in the turnaround of the company. Our case introduces the principles of purposeful leadership, questions the connection between this type of leadership and organizational performance, and invites the reflection of how to become a more purposeful leader.