Subject category:
Entrepreneurship
Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Version: March 25, 2021
Length: 20 pages
Data source: Field research
Abstract
How does the largest membership non-profit in the world renew itself in the face of changing generational expectations? How can large organizations work with emerging startups in a mutually beneficial manner? Students will gain insight into how large organizations try to innovate, the challenges large organizations face when trying to innovate, different innovation models, and the creation of in-house startup incubator programs. Success is not only measured in financial terms, especially for a non-profit that focuses on aging.
Teaching and learning
This item is suitable for postgraduate courses.Time period
The events covered by this case took place in 2019-2021.Geographical setting
Region:
Americas
Country:
United States
Location:
Washington, DC
Featured company
AARP
Employees:
1001-5000
Turnover:
USD 1.7 billion
Type:
Non-profit
Industry:
Health care sector; Health care service industry; Senior care services; Social advocacy organizations; Non-profits; Information technology industry
Featured protagonists
- Andy Miller (male), Senior Vice President of Innovation and Product Development
- Nigel Smith (male), Director of AARP Innovation Labs
- Jaqueline Baker (female), Vice President of Startup Programming at AARP Innovation Labs
About
Abstract
How does the largest membership non-profit in the world renew itself in the face of changing generational expectations? How can large organizations work with emerging startups in a mutually beneficial manner? Students will gain insight into how large organizations try to innovate, the challenges large organizations face when trying to innovate, different innovation models, and the creation of in-house startup incubator programs. Success is not only measured in financial terms, especially for a non-profit that focuses on aging.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Time period
The events covered by this case took place in 2019-2021.Geographical setting
Region:
Americas
Country:
United States
Location:
Washington, DC
Featured company
AARP
Employees:
1001-5000
Turnover:
USD 1.7 billion
Type:
Non-profit
Industry:
Health care sector; Health care service industry; Senior care services; Social advocacy organizations; Non-profits; Information technology industry
Featured protagonists
- Andy Miller (male), Senior Vice President of Innovation and Product Development
- Nigel Smith (male), Director of AARP Innovation Labs
- Jaqueline Baker (female), Vice President of Startup Programming at AARP Innovation Labs