Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

How does the largest membership non-profit in the world renew itself in the face of changing generational expectations? How can large organizations work with emerging startups in a mutually beneficial manner? Students will gain insight into how large organizations try to innovate, the challenges large organizations face when trying to innovate, different innovation models, and the creation of in-house startup incubator programs. Success is not only measured in financial terms, especially for a non-profit that focuses on aging.

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this case took place in 2019-2021.

Geographical setting

Region:
Americas
Country:
United States
Location:
Washington, DC

Featured company

AARP
Employees:
1001-5000
Turnover:
USD 1.7 billion
Type:
Non-profit
Industry:
Health care sector; Health care service industry; Senior care services; Social advocacy organizations; Non-profits; Information technology industry

Featured protagonists

  • Andy Miller (male), Senior Vice President of Innovation and Product Development
  • Nigel Smith (male), Director of AARP Innovation Labs
  • Jaqueline Baker (female), Vice President of Startup Programming at AARP Innovation Labs

About

Abstract

How does the largest membership non-profit in the world renew itself in the face of changing generational expectations? How can large organizations work with emerging startups in a mutually beneficial manner? Students will gain insight into how large organizations try to innovate, the challenges large organizations face when trying to innovate, different innovation models, and the creation of in-house startup incubator programs. Success is not only measured in financial terms, especially for a non-profit that focuses on aging.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this case took place in 2019-2021.

Geographical setting

Region:
Americas
Country:
United States
Location:
Washington, DC

Featured company

AARP
Employees:
1001-5000
Turnover:
USD 1.7 billion
Type:
Non-profit
Industry:
Health care sector; Health care service industry; Senior care services; Social advocacy organizations; Non-profits; Information technology industry

Featured protagonists

  • Andy Miller (male), Senior Vice President of Innovation and Product Development
  • Nigel Smith (male), Director of AARP Innovation Labs
  • Jaqueline Baker (female), Vice President of Startup Programming at AARP Innovation Labs

Related