Subject category:
Finance, Accounting and Control
Originally published in:
2021
Version: 8-Dec-2020
Length: 15 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
This is part of a case series. The case presents an evaluation of Macron, a fast-growing teamwear company. The evaluation strategy is conducted along WACC and APV, conditional to two different approaches to compute Terminal Value. A special emphasis is given to Marketing Strategies leading to Macron's success. The case stresses the interdisciplinary role of marketing and financial decisions on company's life
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Europe
Country:
Italy
Location:
Bologna
Featured company
Macron
Employees:
51-200
Turnover:
EUR 90,000,000
Type:
Privately held
Industry:
Sportswear
Featured protagonists
- Carlo Pelloni (male), CFO
- Gianluca Pavanello (male), Owner
Subject category:
Finance, Accounting and Control
Originally published in:
2021
Version: 8-Dec-2020
Length: 7 pages
Data source: Field research
Subject category:
Finance, Accounting and Control
Originally published in:
2021
Version: 6-Apr-2021
Length: 9 pages
Data source: Field research
About
Abstract
This is part of a case series. The case presents an evaluation of Macron, a fast-growing teamwear company. The evaluation strategy is conducted along WACC and APV, conditional to two different approaches to compute Terminal Value. A special emphasis is given to Marketing Strategies leading to Macron's success. The case stresses the interdisciplinary role of marketing and financial decisions on company's life
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Europe
Country:
Italy
Location:
Bologna
Featured company
Macron
Employees:
51-200
Turnover:
EUR 90,000,000
Type:
Privately held
Industry:
Sportswear
Featured protagonists
- Carlo Pelloni (male), CFO
- Gianluca Pavanello (male), Owner
Related
Subject category:
Finance, Accounting and Control
Originally published in:
2021
Version: 8-Dec-2020
Length: 7 pages
Data source: Field research
Subject category:
Finance, Accounting and Control
Originally published in:
2021
Version: 6-Apr-2021
Length: 9 pages
Data source: Field research