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Case
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Reference no. 9-720-P05
Portuguese language
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 18 February 2020
Revision date: 27-Apr-2021

Abstract

This is a Portuguese version. The case explores Ripple CEO Brad Garlinghouse's mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple's unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over USD20 billion in digital assets.
Size:
50-500 million; Small
Other setting(s):
2011-2019

About

Abstract

This is a Portuguese version. The case explores Ripple CEO Brad Garlinghouse's mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple's unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over USD20 billion in digital assets.

Settings

Size:
50-500 million; Small
Other setting(s):
2011-2019

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