Product details

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Subject category: Entrepreneurship
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 24.09.2020
Revision date: 29-Apr-2021

Abstract

Analytics Pros (AP) is a consultancy that gives elite and global brands the most accurate picture of their digital landscape. In particular, Analytics Pros analyzes any interaction an online customer experiences with websites, mobile apps, marketing efforts and more. The firm leverages primarily the leading software platforms Google Analytics 360 Suite which is part of the Google Marketing Platform to generate insights that help customers better understand their own customer journey from marketing acquisition and purchase through to retention and loyalty. Founded by young entrepreneurs at the start of the Global Financial Crisis in 2009 with limited experience on how to run a business and no capital funding, AP reached USD4.5m in revenues by 2014. A subsequent acquisition was considered to propel the company's growth but almost ruined the company if the CEO had not pulled the trigger to fire herself.

Time period

The events covered by this case took place in 2009-2014.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Analytics Pros
Turnover:
USD 1.03 millions
Industry:
Information services

About

Abstract

Analytics Pros (AP) is a consultancy that gives elite and global brands the most accurate picture of their digital landscape. In particular, Analytics Pros analyzes any interaction an online customer experiences with websites, mobile apps, marketing efforts and more. The firm leverages primarily the leading software platforms Google Analytics 360 Suite which is part of the Google Marketing Platform to generate insights that help customers better understand their own customer journey from marketing acquisition and purchase through to retention and loyalty. Founded by young entrepreneurs at the start of the Global Financial Crisis in 2009 with limited experience on how to run a business and no capital funding, AP reached USD4.5m in revenues by 2014. A subsequent acquisition was considered to propel the company's growth but almost ruined the company if the CEO had not pulled the trigger to fire herself.

Settings

Time period

The events covered by this case took place in 2009-2014.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Analytics Pros
Turnover:
USD 1.03 millions
Industry:
Information services

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