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Compact case
Case
-
Reference no. IMD-7-2176
Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 20.04.2021
Length: 4 pages
Data source: Field research

Abstract

This is part of a case series. The CEO decided to hold off on announcing anything before including everyone, all 1600 employees in Roche Diagnostics, in engaging in the strategy development process, in getting their views on where the company should play and how it should win in the future. Frank Desiere, VP Strategy and Business Development, Roche Diagnostics CPS now faced a dilemma. After all of the discussions and decisions made in 2017 based on the approach he facilitated, how was he going to engage 1600 people in developing the strategy, when the strategy had already been developed?

Time period

The events covered by this case took place in 2017-2018.

Geographical setting

Region:
World/global

Featured company

Roche Holding
Employees:
10000+
Turnover:
USD 68.5 billions
Industry:
Health care

About

Abstract

This is part of a case series. The CEO decided to hold off on announcing anything before including everyone, all 1600 employees in Roche Diagnostics, in engaging in the strategy development process, in getting their views on where the company should play and how it should win in the future. Frank Desiere, VP Strategy and Business Development, Roche Diagnostics CPS now faced a dilemma. After all of the discussions and decisions made in 2017 based on the approach he facilitated, how was he going to engage 1600 people in developing the strategy, when the strategy had already been developed?

Settings

Time period

The events covered by this case took place in 2017-2018.

Geographical setting

Region:
World/global

Featured company

Roche Holding
Employees:
10000+
Turnover:
USD 68.5 billions
Industry:
Health care

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