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In this classic bestseller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Part Two - comprising chapters 5 through 10 - suggests that although the solution to disruptive technologies cannot be found in the standard tool kit of good management, there are sensible ways to deal effectively with this challenge. Chapters 5 uses the model set up in the first part of the book to examine the success of discount retailers, relative to conventional chain and department stores, and to probe the impact of disruptive technologies in the motor control and printer industries. This chapter is excerpted from 'The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail'.