Interactive Productions: Cameron Alexander

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Case

Reference no. UVA-QA-0495

Subject category: Case Method and Specialist Management Disciplines

Authors: Dana R Clyman (Darden School of Business, University of Virginia); S Henley (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1996

Version: May 2003

Length: 9 pages

Data source: Field research

Topics: Entrepreneurship; Negotiation; Venture capital; Alternative business issue or setting; Diverse protagonist; Gender (female protagonist)

Share a link: https://casecent.re/p/1764

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Abstract

InterActive Productions is a start-up company providing on-line, interactive software accessible through the Internet. The company had received $350,000 in seed money from Compuline Online Services to bring its first interactive product, Golf Interactive, live for Compuline subscribers and other Internet users. The company is now negotiating with Redden-Post, a Silicon Valley venture-capital firm, for ''first- round'' financing. The issues under consideration include valuation of the company, equity ownership for the investors and founders, composition of the board of directors, operating covenants, and equity-incentive clauses for the owners should they achieve or exceed their goals. This case and its companion, ''InterActive Productions: Jessica Sanders'' (UVA-QA-0496), form a two-party, multi-issue, scorable negotiation exercise.

Location:

Cupertino, CA

Industry:

Computer software

Other setting(s):

1995