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Thumbnail image for product with reference number UVA-ENT-0228
Julia Madeline-Coho and Uptown Hound
Case
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Reference no. UVA-ENT-0228
Subject category: Entrepreneurship
Authors: Gregory B Fairchild (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2021
Version: 29 April 2021
Length: 8 pages
Data source: Generalised experience
Topics: Pet care; Resilience education; Entrepreneurship; Market sizing; Estimating demand; Pricing economics; Branding; Operational estimates; Additional services; Diversity; Female protagonist; Strategy; Expanding markets; Entrepreneurship & innovation; Business plans; Entrepreneurial finance
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Abstract

Julia Madeline-Coho has decided to start a business-Uptown Hound-that will entertain pets while their owners are away from their homes in the medium-sized mid-Atlantic city of Greenwood. Madeline-Coho's dog Louis (or Lou, as she preferred to call him) was her motivation, along with a dinner guest, Tara Holmes, who she met in her family's house. Holmes was a Darden School of Business graduate concerned about her dog, Winnie, being home alone all day while she was working. Madeline-Coho has been doing research for her potential business and has some decisions to make, such as what services to offer these dogs and what to charge for them, and if and when she should hire any employees. Another decision was whether to expand her services to include cats as well as dogs.
Thumbnail image for product with reference number UVA-ENT-0228TN
Julia Madeline-Coho and Uptown Hound
Teaching note
-
Reference no. UVA-ENT-0228TN
Subject category: Entrepreneurship
Authors: Gregory B Fairchild (Darden School of Business, University of Virginia); Kelly Connors (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2021
Version: 29 April 2021
Length: 6 pages
Data source: Generalised experience
View full details

About

Abstract

Julia Madeline-Coho has decided to start a business-Uptown Hound-that will entertain pets while their owners are away from their homes in the medium-sized mid-Atlantic city of Greenwood. Madeline-Coho's dog Louis (or Lou, as she preferred to call him) was her motivation, along with a dinner guest, Tara Holmes, who she met in her family's house. Holmes was a Darden School of Business graduate concerned about her dog, Winnie, being home alone all day while she was working. Madeline-Coho has been doing research for her potential business and has some decisions to make, such as what services to offer these dogs and what to charge for them, and if and when she should hire any employees. Another decision was whether to expand her services to include cats as well as dogs.

Related

Thumbnail image for product with reference number UVA-ENT-0228TN
Julia Madeline-Coho and Uptown Hound
Teaching note
-
Reference no. UVA-ENT-0228TN
Subject category: Entrepreneurship
Authors: Gregory B Fairchild (Darden School of Business, University of Virginia); Kelly Connors (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2021
Version: 29 April 2021
Length: 6 pages
Data source: Generalised experience
View full details