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Case
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Reference no. E751
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Jack Strabo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2021
Version: 31 March 2021
Length: 14 pages
Data source: Field research
Topics: Automotive; Innovation; Growth; Technology; Transformation
Share a link: https://casecent.re/p/176462
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Abstract

This case details the challenges faced by Marc Jones as the CEO of Aeris Communications (Aeris), a privately owned software company that provided Internet of Things (IoT) networks and services to automotive, fleet, and health care customers. In the case, Jones leads Aeris through a major industry transformation and considers how best to drive continued innovation and growth while navigating increasingly complicated 'co-opetition' with customers and partners as a result of Aeris's place in the technology stack.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Country:
United States
Compact case
Supplement
-
Reference no. E751SQ
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Jack Strabo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2021
Version: 31 March 2021
Length: 1 pages
Data source: Field research
Topics: Automotive; Innovation; Growth; Technology; Transformation
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details

About

Abstract

This case details the challenges faced by Marc Jones as the CEO of Aeris Communications (Aeris), a privately owned software company that provided Internet of Things (IoT) networks and services to automotive, fleet, and health care customers. In the case, Jones leads Aeris through a major industry transformation and considers how best to drive continued innovation and growth while navigating increasingly complicated 'co-opetition' with customers and partners as a result of Aeris's place in the technology stack.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Country:
United States

Related

Compact case
Supplement
-
Reference no. E751SQ
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Jack Strabo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2021
Version: 31 March 2021
Length: 1 pages
Data source: Field research
Topics: Automotive; Innovation; Growth; Technology; Transformation
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details