Subject category:
Case Method and Specialist Management Disciplines
Published by:
Darden Business Publishing
Version: January 1999
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Abstract
This case and its companion, the ''CIT Group'' (UVA-QA-0530) can be used as part of a module on the creation of mutual value. If the negotiators go beyond an arms-length approach to their relationship, they can create considerable value by relieving constraints and including additional issues. The cases can be used to illustrate the value of strategic alliances.
Industry:
Size:
$3.5 billion
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Abstract
This case and its companion, the ''CIT Group'' (UVA-QA-0530) can be used as part of a module on the creation of mutual value. If the negotiators go beyond an arms-length approach to their relationship, they can create considerable value by relieving constraints and including additional issues. The cases can be used to illustrate the value of strategic alliances.
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Industry:
Size:
$3.5 billion