Subject category:
Strategy and General Management
Published by:
Emerald Group Publishing Limited
Length: 10 pages
Data source: Generalised experience
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Abstract
The owner of an independent coffee shop is looking for methods to improve the sales performance of his business. He has strong customer sales and service skills but limited formal business education. He believes his sales are growing but seasonal volatility in sales is affecting his profitability. The manager of the coffee shop is a college student and is attempting to use methods from her business courses to analyze the impact of Facebook Advertising on the sales of the coffee shop. On a busy Friday in May, they are meeting to make key marketing decisions.
Subject category:
Strategy and General Management
Published by:
Emerald Group Publishing Limited
Length: 7 pages
Data source: Generalised experience
About
Abstract
The owner of an independent coffee shop is looking for methods to improve the sales performance of his business. He has strong customer sales and service skills but limited formal business education. He believes his sales are growing but seasonal volatility in sales is affecting his profitability. The manager of the coffee shop is a college student and is attempting to use methods from her business courses to analyze the impact of Facebook Advertising on the sales of the coffee shop. On a busy Friday in May, they are meeting to make key marketing decisions.
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Subject category:
Strategy and General Management
Published by:
Emerald Group Publishing Limited
Length: 7 pages
Data source: Generalised experience