Ford Motor Company: Basic Financial Ratios

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9B18NS027

Spanish language

Subject category: Finance, Accounting and Control

Authors: Zhichuan (Frank) Li (Ivey Business School, Western University); Xiaojun Zhu (Ivey Business School, Western University); Daniela Zapata (Ivey Business School, Western University); Tabish Munir (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2019

Version: 2019-02-13

Length: 10 pages

Data source: Published sources

Topics: Financial ratios; Ratio analysis; Size up; Financial statement; Finance

Share a link: https://casecent.re/p/176781

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This is a Spanish version. In January 2018, an investment portfolio manager learned of a safety recall for Ford Motor Company (Ford) involving faulty airbags that failed to deploy upon collision. An investigation by US regulators found that the company had been aware of these faulty airbags but had not taken proactive measures to mitigate the potential damage. As a result, in just one day, the share price for Ford dropped from USD13.10 to USD12.18 per share. The portfolio manager needed to anticipate the future of Ford and come up with a plan to protect his investors' wealth.