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Case
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Reference no. 9B20AC017
Simplified Chinese language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2020
Version: 2020-03-27
Length: 9 pages
Data source: Field research

Abstract

This is a Simplified Chinese version. Founded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan's alcoholic beverage industry. It purchased US-based Beam in 2014 for USD16 billion, renamed itself as Beam Suntory, and transformed into one of the world's largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen (USD23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull off a third miracle and successfully bring Japan's highball culture to the extremely competitive global marketplace?

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Size:
Large
Other setting(s):
2020

About

Abstract

This is a Simplified Chinese version. Founded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan's alcoholic beverage industry. It purchased US-based Beam in 2014 for USD16 billion, renamed itself as Beam Suntory, and transformed into one of the world's largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen (USD23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull off a third miracle and successfully bring Japan's highball culture to the extremely competitive global marketplace?

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
2020

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