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Abstract

This is part of a case series. This case aims to enhance the knowledge of how the complexity of institutional factors associated with international marketing demands a global firm's decision-making. The complexity of decision-making is under the interaction between a global business firm and its home country's government and between the home country's government and foreign governments. Three key analytical elements reflect on power-dependence relationships, ethical demands for government-to-government negotiation and a firm's decision-making for its international marketing strategy.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2020-2021.

Geographical setting

Region:
Asia

About

Abstract

This is part of a case series. This case aims to enhance the knowledge of how the complexity of institutional factors associated with international marketing demands a global firm's decision-making. The complexity of decision-making is under the interaction between a global business firm and its home country's government and between the home country's government and foreign governments. Three key analytical elements reflect on power-dependence relationships, ethical demands for government-to-government negotiation and a firm's decision-making for its international marketing strategy.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2020-2021.

Geographical setting

Region:
Asia

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