Product details

'Rendezvous Wedding Cards' was a highly recognized and premium brand in the wedding card market across India. It was started as a dream company by brother duo - both of them were known as Rendezvous Wedding Cards Brothers. Rendezvous Wedding Cards, a high end wedding card manufacturer based in Delhi. The case is about Mr Akhil, owner of Rendezvous Wedding Cards who is chaotic about the segments to which his company can cater in order to be profitable and successful in long run. The case deals with new segment opportunity due to change in location of Rendezvous Wedding Cards. The case deals with the dilemma whether to continue with existing segments or to add more segment(s). The case is relevant for students of business management in general and marketing in particular.