Product details

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Abstract

COVID-19 was having a tail winding effect on the slowly growing educational technology (edtech) industry in India. The fledging sector was witnessing a massive growth due to the pandemic and was anticipated to touch almost USD225 billion by FY2025. By visualising the massive growth of the Indian edtech sector, Byju's, the biggest edtech player in the country, was on an acquisition spree by acquiring smaller online education startups. In 2021, the edtech unicorn agreed to acquire Scholr in an all cash deal. Experts also highlighted that Byju's had acquired Aakash Institute and was in the final stages to acquiring Toppr. The acquisition binge would further expand Byju's product portfolio and widen its horizon in the Indian market. It would also enable Byju's to strengthen its leadership position in the edtech space of the country. However, due to the pandemic, consolidation was rampant across the Indian edtech sector. Unacademy, a key rival of Byju's bought PrepLadder, Mastree, Kreatryx, CodeChef, Coursavy and NeoStencil. Vedantu, an online tutoring platform, had bought Instasolv and was also expanding its wings in tier II and III cities of the country. Big players like Amazon had also entered into the market by offering online curated materials for the JEE exam through 'Amazon Academy'. Addition to this, there were many start-ups in the Indian edtech sector who were gearing up to grab a share of the growing online education market of the country. With this background, would Byju's become a 'Super App' in the Indian edtech sector? How would the company manage to drive growth through its aggressive acquisition spree?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Asia
Country:
India

Featured company

BYJU's
Type:
Self-owned
Industry:
Edtech

About

Abstract

COVID-19 was having a tail winding effect on the slowly growing educational technology (edtech) industry in India. The fledging sector was witnessing a massive growth due to the pandemic and was anticipated to touch almost USD225 billion by FY2025. By visualising the massive growth of the Indian edtech sector, Byju's, the biggest edtech player in the country, was on an acquisition spree by acquiring smaller online education startups. In 2021, the edtech unicorn agreed to acquire Scholr in an all cash deal. Experts also highlighted that Byju's had acquired Aakash Institute and was in the final stages to acquiring Toppr. The acquisition binge would further expand Byju's product portfolio and widen its horizon in the Indian market. It would also enable Byju's to strengthen its leadership position in the edtech space of the country. However, due to the pandemic, consolidation was rampant across the Indian edtech sector. Unacademy, a key rival of Byju's bought PrepLadder, Mastree, Kreatryx, CodeChef, Coursavy and NeoStencil. Vedantu, an online tutoring platform, had bought Instasolv and was also expanding its wings in tier II and III cities of the country. Big players like Amazon had also entered into the market by offering online curated materials for the JEE exam through 'Amazon Academy'. Addition to this, there were many start-ups in the Indian edtech sector who were gearing up to grab a share of the growing online education market of the country. With this background, would Byju's become a 'Super App' in the Indian edtech sector? How would the company manage to drive growth through its aggressive acquisition spree?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Asia
Country:
India

Featured company

BYJU's
Type:
Self-owned
Industry:
Edtech

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