Subject category:
Marketing
Published by:
Darden Business Publishing
Version: 26 August 2010
Revision date: 10-Jun-2011
Length: 14 pages
Data source: Published sources
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Abstract
This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, Successful marketing of the new bulb will require a major change in buying habits of both consumers and the trade.
Subject category:
Marketing
Published by:
Darden Business Publishing
Length: 5 pages
About
Abstract
This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, Successful marketing of the new bulb will require a major change in buying habits of both consumers and the trade.
Related
Subject category:
Marketing
Published by:
Darden Business Publishing
Length: 5 pages