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Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 08.06.2021
Revision date: 15-Jun-2021

Abstract

The case is based on published sources and was written in 2019, before the announcement in April 2021 of a breakaway European Super League. The idea of different formats and financing models for competition football is not new, however. The case explores this from the viewpoint of FC Bayern Munich the best-known and most successful German football club and one of the elite teams in Europe - and its president, Karl-Heinz Rummenigge, who has had a number of influential roles in the football world, in a career spanning more than five decades. Revenues from European football competitions have increased constantly over the last decades, with the UEFA European Champions League (UCL) constituting the largest piece of the cake. The big European football clubs, including Bayern Munich, aimed for a bigger share of the increasing revenues and debated a self-organized break-away European Super League (ESL) outside UEFA.

Time period

The events covered by this case took place in 2015-2019.

Geographical setting

Region:
Europe

Featured company

FC Bayern Munich
Employees:
501-1000
Turnover:
EUR 596 Million
Industry:
Sports

About

Abstract

The case is based on published sources and was written in 2019, before the announcement in April 2021 of a breakaway European Super League. The idea of different formats and financing models for competition football is not new, however. The case explores this from the viewpoint of FC Bayern Munich the best-known and most successful German football club and one of the elite teams in Europe - and its president, Karl-Heinz Rummenigge, who has had a number of influential roles in the football world, in a career spanning more than five decades. Revenues from European football competitions have increased constantly over the last decades, with the UEFA European Champions League (UCL) constituting the largest piece of the cake. The big European football clubs, including Bayern Munich, aimed for a bigger share of the increasing revenues and debated a self-organized break-away European Super League (ESL) outside UEFA.

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Time period

The events covered by this case took place in 2015-2019.

Geographical setting

Region:
Europe

Featured company

FC Bayern Munich
Employees:
501-1000
Turnover:
EUR 596 Million
Industry:
Sports

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