French language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2019-08-29
Length: 12 pages
Data source: Field research
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Abstract
This is a French version. By September 2015, Deep Roots Distillery (DRD) had been operating for 22 months. While starting up had taken a little longer than originally estimated, material progress was now evident. By November 2015, the company expected to have six of its products (either spirits or liqueurs) available in the Prince Edward Island liquor store outlets. However, numerous questions remained for DRD's owner and his small, family-run business. Given capital and resource constraints, how could DRD grow into a competitive business? How should time be allocated between research and development, production, marketing, and administration? Would the start-up's current product/market strategy allow it to achieve its goals? If not, which expansion route should DRD take?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2019-08-29
Revision date: 12-Sep-2019
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2019-08-29
Revision date: 16-Sep-2019
Length: 11 pages
Data source: Field research
About
Abstract
This is a French version. By September 2015, Deep Roots Distillery (DRD) had been operating for 22 months. While starting up had taken a little longer than originally estimated, material progress was now evident. By November 2015, the company expected to have six of its products (either spirits or liqueurs) available in the Prince Edward Island liquor store outlets. However, numerous questions remained for DRD's owner and his small, family-run business. Given capital and resource constraints, how could DRD grow into a competitive business? How should time be allocated between research and development, production, marketing, and administration? Would the start-up's current product/market strategy allow it to achieve its goals? If not, which expansion route should DRD take?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2019-08-29
Revision date: 12-Sep-2019
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2019-08-29
Revision date: 16-Sep-2019
Length: 11 pages
Data source: Field research