Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2021-05-13
Length: 15 pages
Data source: Published sources
Abstract
In May 2018, US-based multinational retail giant Walmart Inc (Walmart) took control of India's biggest e-Commerce platform Flipkart Internet Private Ltd (Flipkart). Despite being the industry leader, Flipkart had been continuously losing market share to Amazon.com, Inc (Amazon) and was looking for support from a deep-pocketed investor. This created an opportunity for Walmart to enter the Indian e-Commerce industry, bypassing regulations governing foreign direct investments. However, the unprecedented growth of Amazon, new foreign direct investment rules in India, Reliance Industries Ltd's entry into e-Commerce, and challenges due to COVID-19 all created unexpected turbulence for the new partners. How would the Walmart-Flipkart duo overcome these challenges? Would Walmart divest its investment in Flipkart and end its aspirations to become one of the largest e-Commerce companies in India? Or would the duo overcome these challenges together and emerge as winners?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Locations:
Industry:
Size:
Large
Other setting(s):
2020
About
Abstract
In May 2018, US-based multinational retail giant Walmart Inc (Walmart) took control of India's biggest e-Commerce platform Flipkart Internet Private Ltd (Flipkart). Despite being the industry leader, Flipkart had been continuously losing market share to Amazon.com, Inc (Amazon) and was looking for support from a deep-pocketed investor. This created an opportunity for Walmart to enter the Indian e-Commerce industry, bypassing regulations governing foreign direct investments. However, the unprecedented growth of Amazon, new foreign direct investment rules in India, Reliance Industries Ltd's entry into e-Commerce, and challenges due to COVID-19 all created unexpected turbulence for the new partners. How would the Walmart-Flipkart duo overcome these challenges? Would Walmart divest its investment in Flipkart and end its aspirations to become one of the largest e-Commerce companies in India? Or would the duo overcome these challenges together and emerge as winners?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Locations:
Industry:
Size:
Large
Other setting(s):
2020