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Management article
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Reference no. SMR62424
Authors: David Gray (Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2021
Length: 8 pages
Topics: Strategy
Share a link: https://casecent.re/p/177729
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Abstract

Conceptual frameworks like the BCG growth share matrix and SWOT analysis have had an enduring impact on business strategy and practice. The author provides seven evaluation criteria - comprehensiveness, utility, validation, clarity, memorability, integration, and differentiation - leaders can use to create more effective frameworks for their businesses.
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Abstract

Conceptual frameworks like the BCG growth share matrix and SWOT analysis have had an enduring impact on business strategy and practice. The author provides seven evaluation criteria - comprehensiveness, utility, validation, clarity, memorability, integration, and differentiation - leaders can use to create more effective frameworks for their businesses.

Related

Sorry, this product has no related items.