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The case describes the complex environment in which Renault's Mobilize initiative is set. Access to mobility or lack thereof is correlated to poverty, which suggests that a firm like Renault may have an important role to play to alleviate poverty by proposing alternative mobility solutions. It is not clear what commercial offers would address this issue best and how to deliver these to the targeted population while making sure that all stakeholders of the project, outside of Renault, affiliated with Renault, but also within Renault find it worthwhile to devote resources and attention to the project.