Product details

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Subject category: Entrepreneurship
Published by: IBS Center for Management Research
Published in: 2021

Abstract

The case ''Meesho' - An Indian Social Commerce Platform Attains Unicorn Status' is about Meesho, an Indian social commerce platform. The start-up attained unicorn status within six years of its being launched. The case dwells upon the growth of social commerce using social media. Meesho's social media e-Commerce enabled small entrepreneurs to resell products that were featured on the website or on the Meesho app. The case also discusses the work-flow process of Meesho for the suppliers as well as the resellers. The case ends with resellers' accolades for and analyst comments on the start-up and Meesho's future plans. It remains to be seen whether Meesho will be able to achieve its social objective of empowering the masses and compete with the e-Commerce giants.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 2015-2021.

Geographical setting

Region:
Asia
Country:
India

Featured company

Meesho
Type:
Self-owned
Industry:
Business & consumer services

About

Abstract

The case ''Meesho' - An Indian Social Commerce Platform Attains Unicorn Status' is about Meesho, an Indian social commerce platform. The start-up attained unicorn status within six years of its being launched. The case dwells upon the growth of social commerce using social media. Meesho's social media e-Commerce enabled small entrepreneurs to resell products that were featured on the website or on the Meesho app. The case also discusses the work-flow process of Meesho for the suppliers as well as the resellers. The case ends with resellers' accolades for and analyst comments on the start-up and Meesho's future plans. It remains to be seen whether Meesho will be able to achieve its social objective of empowering the masses and compete with the e-Commerce giants.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 2015-2021.

Geographical setting

Region:
Asia
Country:
India

Featured company

Meesho
Type:
Self-owned
Industry:
Business & consumer services

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