Product details

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Abstract

In 1950, Chitale Bandhu Mithaiwale, a small family-owned sweet and savory snacks shop, was founded in Pune, India. In 2020, the fourth-generation members of the owner's family ran the business but the small local shop had become a prominent brand in India and abroad. In the highly competitive Indian sweets market, where many powerful Indian and international players were present, the brand was successful due to its focus on product quality and product innovation, efficient supply chain management, and process automation. The company had chalked out an ambitious growth plan for the future too. This case study chronicles the growth of the company, pinpoints its success factors, and analyzes its present growth strategy with respect to its business environment.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Geographical setting

Region:
Asia
Country:
India
Location:
Pune, Maharashtra

Featured company

Chitale Bandhu Mithaiwale
Type:
Partnership
Industry:
Food & beverage

Featured protagonist

  • Indraneel Chitale (male), Partner, Chitale Bandhu Mithaiwale

About

Abstract

In 1950, Chitale Bandhu Mithaiwale, a small family-owned sweet and savory snacks shop, was founded in Pune, India. In 2020, the fourth-generation members of the owner's family ran the business but the small local shop had become a prominent brand in India and abroad. In the highly competitive Indian sweets market, where many powerful Indian and international players were present, the brand was successful due to its focus on product quality and product innovation, efficient supply chain management, and process automation. The company had chalked out an ambitious growth plan for the future too. This case study chronicles the growth of the company, pinpoints its success factors, and analyzes its present growth strategy with respect to its business environment.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Geographical setting

Region:
Asia
Country:
India
Location:
Pune, Maharashtra

Featured company

Chitale Bandhu Mithaiwale
Type:
Partnership
Industry:
Food & beverage

Featured protagonist

  • Indraneel Chitale (male), Partner, Chitale Bandhu Mithaiwale

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