Product details

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Compact case

Abstract

The renowned British high street chain store group Marks & Spencer Group plc (M&S) had been struggling and grappling to find its feet with the rise of fast fashion, discounters and online shopping such as John Lewis-owned Waitrose and Britain's biggest supermarket-Tesco, as of 2019. M&S was selling wine, flowers and clothes online, but was not able to offer a full delivery service for its upmarket foods (ready meals, quality food). In 2019, M&S formed a joint venture (JV) with Ocado Group plc (Ocado Group) to establish Ocado Retail, which became one of the world's largest dedicated online grocery retailers by mid 2020. The online grocery sales in UK were expected to touch GBP19.6 billion by 2023 and the food distribution market GBP8.1 trillion by 2024 from about GBP5.6 trillion in 2020. In March 2021, to grow its online business and reach, M&S decided to expand to more than 100 countries and launch 46 new websites across markets such as Iceland to Uzbekistan as part of its next phase of transformation. Part of M&S' move also meant to capitalise on growth of its trading business despite facing retail mix challenges. With its JV proving a success, analysts wondered whether M&S's next phase of transformation be able to create a different story and unlock its fortunes.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Marks & Spencer
Employees:
10000+
Type:
Public company
Industry:
Retail Chain Stores

Featured protagonist

  • Steve Rowe (male), CEO

About

Abstract

The renowned British high street chain store group Marks & Spencer Group plc (M&S) had been struggling and grappling to find its feet with the rise of fast fashion, discounters and online shopping such as John Lewis-owned Waitrose and Britain's biggest supermarket-Tesco, as of 2019. M&S was selling wine, flowers and clothes online, but was not able to offer a full delivery service for its upmarket foods (ready meals, quality food). In 2019, M&S formed a joint venture (JV) with Ocado Group plc (Ocado Group) to establish Ocado Retail, which became one of the world's largest dedicated online grocery retailers by mid 2020. The online grocery sales in UK were expected to touch GBP19.6 billion by 2023 and the food distribution market GBP8.1 trillion by 2024 from about GBP5.6 trillion in 2020. In March 2021, to grow its online business and reach, M&S decided to expand to more than 100 countries and launch 46 new websites across markets such as Iceland to Uzbekistan as part of its next phase of transformation. Part of M&S' move also meant to capitalise on growth of its trading business despite facing retail mix challenges. With its JV proving a success, analysts wondered whether M&S's next phase of transformation be able to create a different story and unlock its fortunes.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Marks & Spencer
Employees:
10000+
Type:
Public company
Industry:
Retail Chain Stores

Featured protagonist

  • Steve Rowe (male), CEO

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