More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. UVA-M-0430
Subject category: Marketing
Authors: Robert E Spekman; Meredith Moskow Bolon
Published by: Darden Business Publishing
Published in: 1993
Length: 10 pages
Topics: Partnership; International case
Share a link: https://casecent.re/p/178
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This case examines the early stages of an alliance between two firms. The case deals with the reasons why the alliance makes sense, and documents how the alliance degrades and eventually fails. It demonstrates how the different expectations of partners can affect the nature and tone of their relationship.
Teaching note
-
Reference no. UVA-M-0430TN
Subject category: Marketing
Product 1321 (UVA-M-0430TN) has no authors
Published by: Darden Business Publishing
Published in: 1995
Length: 7 pages
View full details

About

Abstract

This case examines the early stages of an alliance between two firms. The case deals with the reasons why the alliance makes sense, and documents how the alliance degrades and eventually fails. It demonstrates how the different expectations of partners can affect the nature and tone of their relationship.

Related

Teaching note
-
Reference no. UVA-M-0430TN
Subject category: Marketing
Product 1321 (UVA-M-0430TN) has no authors
Published by: Darden Business Publishing
Published in: 1995
Length: 7 pages
View full details