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The year 2014 witnessed the birth of 'Legal Service Plus Internet'. The number of well-known enterprises in the industry was 175% higher than in 2013, and therefore many insiders thought that spring had arrived for the traditional 'Legal Service Plus Internet' industry. However, the number dropped to 33% and -61% in 2015 and 2016 respectively. By May 2016, around 10.1% firms in the field had stopped services. Entrepreneurs and scholars both wondered: was the Internet really the 'master key' to business model transformation in all kinds of traditional industries? Was the 'Legal Service Plus Internet' business model just about serving as a traditional e-Commerce platform and putting legal services on the Internet? Proceeding the perspective of founder Huang Junyuan, the case describes the continuous adjustments of CaiHong Company from a 2C to 2B market positioning during the process of deciding on business model innovation. Meanwhile, by incorporating features of the internet-based business model, lean startup, and the SaaS model, the case systematically discusses the problem from three aspects. First, what are the differences between 'Legal Service Plus Internet' and 'Internet Plus Legal service' business models, and what is the secret to CaiHong's crossing the 'Death Valley'? Second, what are the internal and external impetuses for its continuous business model innovation? Third, what are the keys to the SaaS business model and the challenges facing CaiHong in the future? This case can be used to stimulate discussion on the 'Internet Plus Legal Service' industry, lean start-up methodology and business model innovation in MBA, EMBA and top management courses, such as Innovation and Strategy management, Business Model Innovation, The Lean Startup, and Platform Transition. Relevant issues for discussion include the reconstruction of the internet-based business model in traditional industries, lean start-up methodologies, market innovation, etc. Ideally, students will have entrepreneurial experience or plans to implement Internet technology in traditional industry.