Product details

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Authors: Robert E Siegel
Published by: Stanford Business School
Originally published in: 2021
Version: 28 May 2021
Revision date: 26-Jul-2021

Abstract

Foodics aimed to develop a point-of-sale system that offered food and beverage establishments an all-in-one workflow solution, providing a digital menu system to replace outdated analog systems and paper stickers to update menu prices. The case study discusses the hurdles and complexities of bringing what appeared to be a logical and simple digital solution to market, as well as plan for strategic expansion across multiple countries. Integrating Foodics' digital meus into existing point-of-sale systems would involve unexpected challenges, as the founders soon realized restaurants and coffee shops in Saudi Arabia and throughout the Middle East relied on proprietary technology platforms for many of their business operations. Further complicating matters, the highly individualized rules, laws, and ways of doing business in different cities would require local staff and expertise, and a large field sales organization.

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Africa
Country:
Saudi Arabia

About

Abstract

Foodics aimed to develop a point-of-sale system that offered food and beverage establishments an all-in-one workflow solution, providing a digital menu system to replace outdated analog systems and paper stickers to update menu prices. The case study discusses the hurdles and complexities of bringing what appeared to be a logical and simple digital solution to market, as well as plan for strategic expansion across multiple countries. Integrating Foodics' digital meus into existing point-of-sale systems would involve unexpected challenges, as the founders soon realized restaurants and coffee shops in Saudi Arabia and throughout the Middle East relied on proprietary technology platforms for many of their business operations. Further complicating matters, the highly individualized rules, laws, and ways of doing business in different cities would require local staff and expertise, and a large field sales organization.

Settings

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Africa
Country:
Saudi Arabia

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