Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 24.06.2021
Abstract
As an international B2C fast fashion e-Commerce platform established in Nanjing, SHEIN's business model seems to be more superior than ZARA. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing strategy to reach the young consumers.
Time period
The events covered by this case took place in 2008-2021.Geographical setting
Region:
Asia
Country:
China
Featured company
Shein
Turnover:
USD 10 billion
Industry:
Apparel and fashion
About
Abstract
As an international B2C fast fashion e-Commerce platform established in Nanjing, SHEIN's business model seems to be more superior than ZARA. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing strategy to reach the young consumers.
Settings
Time period
The events covered by this case took place in 2008-2021.Geographical setting
Region:
Asia
Country:
China
Featured company
Shein
Turnover:
USD 10 billion
Industry:
Apparel and fashion