Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. IMD-7-2298
Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 24.06.2021
Length: 5 pages
Data source: Published sources

Abstract

As an international B2C fast fashion e-Commerce platform established in Nanjing, SHEIN's business model seems to be more superior than ZARA. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing strategy to reach the young consumers.

Time period

The events covered by this case took place in 2008-2021.

Geographical setting

Region:
Asia
Country:
China

Featured company

Shein
Turnover:
USD 10 billion
Industry:
Apparel and fashion

About

Abstract

As an international B2C fast fashion e-Commerce platform established in Nanjing, SHEIN's business model seems to be more superior than ZARA. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing strategy to reach the young consumers.

Settings

Time period

The events covered by this case took place in 2008-2021.

Geographical setting

Region:
Asia
Country:
China

Featured company

Shein
Turnover:
USD 10 billion
Industry:
Apparel and fashion

Related