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Exercise
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Reference no. UVA-M-1012
Subject category: Marketing
Published by: Darden Business Publishing
Originally published in: 2021
Version: 26 July 2021
Revision date: 11-Aug-2021

Abstract

This set comprises six exercises: in each, a team of students must shop online for products to solve a particular problem. Problems range from outfitting a new apartment quickly to purchasing food for a festival to choosing car insurance. Students will experience a customer journey as they navigate shopping websites.

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Abstract

This set comprises six exercises: in each, a team of students must shop online for products to solve a particular problem. Problems range from outfitting a new apartment quickly to purchasing food for a festival to choosing car insurance. Students will experience a customer journey as they navigate shopping websites.

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