Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 14 pages
Data source: Published sources
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Abstract
Urban Company (earlier UrbanClap) was a startup offering home services, including beauty treatments, home cleaning, plumbing, carpentry, appliance repair, painting, and more. Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra joined forces to launch Urban Company in December 2014. Sensing a huge gap in the home services market in India, the founders sought to redefine the way local services were offered by empowering millions of service professionals. By constantly evolving its business model, Urban Company had grown to become Asia's largest home services platform, expanding its operations in India and abroad. The lockdown following the COVID-19 pandemic almost completely eroded Urban Company's revenues. The company however, quickly evolved its business practices to offer services to customers, focussing on safety. Overcoming the challenges, the company recorded impressive growth. It had plans to expand its services and operations further. Would the startup be able to continue its success story in the home services market? What strategies should Urban Company adopt to sustain in the market and achieve its goals?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Country:
India
Featured company
Urban Company
Employees:
501-1000
Turnover:
USD 29.59 million (2020)
Type:
Self-owned
Industry:
Online market place
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources
About
Abstract
Urban Company (earlier UrbanClap) was a startup offering home services, including beauty treatments, home cleaning, plumbing, carpentry, appliance repair, painting, and more. Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra joined forces to launch Urban Company in December 2014. Sensing a huge gap in the home services market in India, the founders sought to redefine the way local services were offered by empowering millions of service professionals. By constantly evolving its business model, Urban Company had grown to become Asia's largest home services platform, expanding its operations in India and abroad. The lockdown following the COVID-19 pandemic almost completely eroded Urban Company's revenues. The company however, quickly evolved its business practices to offer services to customers, focussing on safety. Overcoming the challenges, the company recorded impressive growth. It had plans to expand its services and operations further. Would the startup be able to continue its success story in the home services market? What strategies should Urban Company adopt to sustain in the market and achieve its goals?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Country:
India
Featured company
Urban Company
Employees:
501-1000
Turnover:
USD 29.59 million (2020)
Type:
Self-owned
Industry:
Online market place
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources