Subject category:
Marketing
Originally published in:
2021
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https://casecent.re/p/178918
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Abstract
This is a French version. In September 2018, Pascal Prudhomme took over the leadership of the Castelnau champagnes. Since his arrival, he has regularly decided to challenge the conventions and rules of the house, persuaded that the success of the company depends on its ability to adapt itself more quickly and strong than its competitors. Its efforts have paid off since in 2021. Petit Futé wrote: 'Castelnau doesn’t hesitate to go beyond the codes and conventions to create, imagine and dream'. A visionary leader who has succeeded in motivating his teams, to reinvent the company!
Teaching and learning
This item is suitable for undergraduate courses.Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Europe
Country:
France
Location:
Reims
Featured company
Coopérative Régionale des Vins de Champagne - Champagne Castelnau
Employees:
51-200
Type:
Privately held
Industry:
Champagne, wine, beverages
About
Abstract
This is a French version. In September 2018, Pascal Prudhomme took over the leadership of the Castelnau champagnes. Since his arrival, he has regularly decided to challenge the conventions and rules of the house, persuaded that the success of the company depends on its ability to adapt itself more quickly and strong than its competitors. Its efforts have paid off since in 2021. Petit Futé wrote: 'Castelnau doesn’t hesitate to go beyond the codes and conventions to create, imagine and dream'. A visionary leader who has succeeded in motivating his teams, to reinvent the company!
Teaching and learning
This item is suitable for undergraduate courses.Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Europe
Country:
France
Location:
Reims
Featured company
Coopérative Régionale des Vins de Champagne - Champagne Castelnau
Employees:
51-200
Type:
Privately held
Industry:
Champagne, wine, beverages