Product details

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Subject category: Marketing
Authors: Marie-Noëlle Rimaud (Excelia Group)
Originally published in: 2021
Revision date: 24-Aug-2021
Length: 8 pages
Data source: Field research

Abstract

This is a French version. In September 2018, Pascal Prudhomme took over the leadership of the Castelnau champagnes. Since his arrival, he has regularly decided to challenge the conventions and rules of the house, persuaded that the success of the company depends on its ability to adapt itself more quickly and strong than its competitors. Its efforts have paid off since in 2021. Petit Futé wrote: 'Castelnau doesn’t hesitate to go beyond the codes and conventions to create, imagine and dream'. A visionary leader who has succeeded in motivating his teams, to reinvent the company!

Teaching and learning

This item is suitable for undergraduate courses.

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Europe
Country:
France
Location:
Reims

Featured company

Coopérative Régionale des Vins de Champagne - Champagne Castelnau
Employees:
51-200
Type:
Privately held
Industry:
Champagne, wine, beverages

About

Abstract

This is a French version. In September 2018, Pascal Prudhomme took over the leadership of the Castelnau champagnes. Since his arrival, he has regularly decided to challenge the conventions and rules of the house, persuaded that the success of the company depends on its ability to adapt itself more quickly and strong than its competitors. Its efforts have paid off since in 2021. Petit Futé wrote: 'Castelnau doesn’t hesitate to go beyond the codes and conventions to create, imagine and dream'. A visionary leader who has succeeded in motivating his teams, to reinvent the company!

Teaching and learning

This item is suitable for undergraduate courses.

Settings

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Europe
Country:
France
Location:
Reims

Featured company

Coopérative Régionale des Vins de Champagne - Champagne Castelnau
Employees:
51-200
Type:
Privately held
Industry:
Champagne, wine, beverages

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