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Compact case
Case
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Reference no. UVA-OM-1741
Published by: Darden Business Publishing
Originally published in: 2021
Version: 31 August 2021

Abstract

After a successful first consulting project, Sarah is about start another case. She is tasked with developing a customer segmentation and growth workstream for a building products company that is under pressure from competitors. The case includes a large dataset with two years of customer information, for student analysis.

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Abstract

After a successful first consulting project, Sarah is about start another case. She is tasked with developing a customer segmentation and growth workstream for a building products company that is under pressure from competitors. The case includes a large dataset with two years of customer information, for student analysis.

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