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Case from journal
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Reference no. TCJ-11-2019-0116
Subject category: Strategy and General Management
Authors: Muralee Das (University of Maine); Susan Myrden (University of Maine)
Published by: Emerald Group Publishing Limited
Originally published in: "The CASE Journal", 2020
Length: 18 pages
Data source: Generalised experience
Share a link: https://casecent.re/p/179506
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Abstract

This case focuses on the role and influence of the AFC as the Asian football governing body. The AFC is a member of the world football governing body - FIFA. With a USD1bn budget, the AFC has a strong impact on the future of football among Asia's three billion people. Unfortunately, the AFC has been unable to create the value in its sports events or properties that attracts fans and investors. Central to this problem is the issue of corruption and corruption allegations within the AFC, especially with regard to its leadership. This case, therefore, attempts to highlight the various issues, discusses the circumstances around these challenges and brings forth the complexities of leading a truly international organization across 47 countries. Such factors are then tied to the value of the organization's products or services in the marketplace.
Teaching note
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Reference no. TCJ-11-2019-0116TN
Subject category: Strategy and General Management
Authors: Muralee Das (University of Maine); Susan Myrden (University of Maine)
Published by: Emerald Group Publishing Limited
Originally published in: 2020
Length: 12 pages
Data source: Generalised experience
View full details

About

Abstract

This case focuses on the role and influence of the AFC as the Asian football governing body. The AFC is a member of the world football governing body - FIFA. With a USD1bn budget, the AFC has a strong impact on the future of football among Asia's three billion people. Unfortunately, the AFC has been unable to create the value in its sports events or properties that attracts fans and investors. Central to this problem is the issue of corruption and corruption allegations within the AFC, especially with regard to its leadership. This case, therefore, attempts to highlight the various issues, discusses the circumstances around these challenges and brings forth the complexities of leading a truly international organization across 47 countries. Such factors are then tied to the value of the organization's products or services in the marketplace.

Related

Teaching note
-
Reference no. TCJ-11-2019-0116TN
Subject category: Strategy and General Management
Authors: Muralee Das (University of Maine); Susan Myrden (University of Maine)
Published by: Emerald Group Publishing Limited
Originally published in: 2020
Length: 12 pages
Data source: Generalised experience
View full details