Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 30 January 2021
Length: 27 pages
Data source: Field research
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Abstract
This case details the story of two of Wild Earth's cofounders on their three year journey since starting the plant-based dog food company in Berkeley, CA. It highlights several ups and downs relating to product creation, fundraising, and pricing and distribution issues. The case focuses on several critical decision points the founders faced, and ends with an open ended question regarding the need for a subsequent financing and what path forward the company should pursue.
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Americas
Country:
United States
Location:
California
Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 14 September 2021
Length: 1 pages
Data source: Field research
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
About
Abstract
This case details the story of two of Wild Earth's cofounders on their three year journey since starting the plant-based dog food company in Berkeley, CA. It highlights several ups and downs relating to product creation, fundraising, and pricing and distribution issues. The case focuses on several critical decision points the founders faced, and ends with an open ended question regarding the need for a subsequent financing and what path forward the company should pursue.
Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Americas
Country:
United States
Location:
California
Related
Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 14 September 2021
Length: 1 pages
Data source: Field research
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms